The to-do list at a startup might feel a million miles long, and it can be tough to decide which items to prioritize. Because startups are fundamentally in the growth stage, marketing should be a top priority. Since only 56.9% of startups have a dedicated marketing team, determining how to prioritize marketing is a common difficulty for new businesses.
When trying to operate as lean and efficiently as possible, harnessing the power of social media for marketing purposes is critical. There are nearly 4.5 billion people active on social media platforms today, making it an ideal place for marketers to spend their time. Approximately 73% of marketers feel that social media marketing has been an effective strategy for their business, and frankly, those who disagree are probably not very good at it. If used correctly, social media marketing has a lot of advantages.
Benefits of Social Media Marketing
Whether you’re the head of marketing of a startup or a CEO trying to do it all in the early stages of your business, social media marketing can provide a unique set of benefits that are difficult to find elsewhere. It not only allows for fresh and creative ideas, but it also has strong growth potential and other advantages, including:
Increased Brand Awareness
Social media allows brands to connect directly with consumers, creating high levels of brand awareness and loyalty over time. TikTok, a popular social media platform, gives brands with small follower counts the opportunity to reach large audiences and engage with people around the globe.
Organic Growth Potential
Mastering the art of social media marketing can revolutionize your business. There are anecdotal stories of small business owners creating a video, going viral, and generating enough attention and interest from new customers to grow their businesses quickly. Because the Internet is so interconnected these days, companies have more opportunities than ever before to find new customers in one place – a social media platform.
Opportunity to Share Brand Values
With so much information available to customers today, finding brands that align with their personal values is easier than ever. On the brand side, this is the perfect opportunity to showcase the company’s values and vision, giving customers even more reasons to connect with your product.
Built-In Analytics
This factor isn’t discussed enough, but most social media platforms have built-in analytics suits that provide organizations insights to use while refining marketing strategies. Since most marketing is based on data, any service that provides data with minimal effort is a win for entrepreneurs attempting to accomplish more with fewer resources.
Getting Started
Deciding to prioritize social media is only the first step; once a startup recognizes the value of this type of marketing for growth and future success, the real work begins. Choose a social media platform that caters to your target market, such as TikTok for young adults or Instagram for millennials, and go all in. Be sure to be authentic, creative, and daring. Before you know it, you’ll be reaping the many benefits that these platforms may provide for your company.