Investors want to invest in businesses that have a clear vision, mission, and goals. This means that you should be able to clearly explain the problem you are solving, the market you are targeting, and the growth potential of the business. Additionally, you should be able to show how your business will create value for both the customer and the investor.In summary, attracting venture capital and other investors is a challenging process, but by developing a strong business plan, building a strong team, showing traction, networking, and being prepared to answer questions, you can increase your chances of success.